Fempreneur 2023

Started 18 years back by sisters Vijayalakshmi & Soorya, Aavaranaa is a boutique fashion brand focussing on sarees & outfits for the modern woman. Started in March 2005, Aavarana has not just grown but also adapted to the age of digital & online commerce. From a two-member team, today Aavaranaa has a team of 25 across sales, marketing, logistics, products & store management. Aavaranaa was born out of a need to create one-of-a-kind sarees with modern design sensibilities and over time the product ranges have grown to accommodate the growing needs of our clients & patrons. Today our product range includes ready-to-wear garments for women, men & kids, home décor items, accessories & sarees which are the back bone to our work.