Fempreneur 20231

vote for Anita Mehta

For Award "Fempreneur Award - Trend Setter"

About Anita Mehta

I come from an conventional family.. For me to have my own store catering to trendy, comfortable, pocket friendly, designer, indo-western wear was a farfetched dream. And I always wanted to do it my way. I write poems in Hindi and my protagonist is a lady like me, who loves to embrace latest trends and is homely, family oriented in the same breath. In all my ups and down I have always kept my sprits high and dreams alive. Today I am proud of introducing THE WARDROBE STORY, my store which is one stop solution for catering the needs of women like me, who wishes to remain upbeat with latest trends in clothing, with indo-western and traditional apparels. My patrons are my brand ambassador, my marketing mouth piece, what more could I have asked for. I ensure that each and every customer of mine, whether she is young girl of 16+ or gracious lady of 60+ walks with elegance adoring my designs and feels like the trendiest female irrespective of their body shape. I ensure to give positive image to all body types. I love to dress all women, so that they can walk and enjoy their moments of their life with confidence and build memories in my apparels.