Fempreneur 2023

I come from an conventional family.. For me to have my own store catering to trendy, comfortable, pocket friendly, designer, indo-western wear was a farfetched dream. And I always wanted to do it my way. I write poems in Hindi and my protagonist is a lady like me, who loves to embrace latest trends and is homely, family oriented in the same breath. In all my ups and down I have always kept my sprits high and dreams alive. Today I am proud of introducing THE WARDROBE STORY, my store which is one stop solution for catering the needs of women like me, who wishes to remain upbeat with latest trends in clothing, with indo-western and traditional apparels. My patrons are my brand ambassador, my marketing mouth piece, what more could I have asked for. I ensure that each and every customer of mine, whether she is young girl of 16+ or gracious lady of 60+ walks with elegance adoring my designs and feels like the trendiest female irrespective of their body shape. I ensure to give positive image to all body types. I love to dress all women, so that they can walk and enjoy their moments of their life with confidence and build memories in my apparels.I support my fellow female friends for building their professional network by curating workshops for them at The Wardrobe Story where they can showcase their skills and expertise. I invite my family, friends, customers to take advantage of new learning and add value. There is no monitory exchange involved in such workshops. I have curated 20+ workshops so far on styling, image building, draping, makeup and hairstyle, vastu, astrology, numerology etc.My guiding mantra is Each and every women should strive to build her own identity and live life of her dreams, parallel to taking care of her family.And that is why I relate my self with being ANITA MEHTA: A TRENDSETTER OF LIVING A LIFESTYLE EMBRACING INDO-WESTERN APPROACH through THE WARDROBE STORY.