Fempreneur 2023

Rekha Saluja (Brief Profile) I chose to create an opportunity for myself in the field that is predominately a male-oriented business. Despite having all the odds against me I created inroads in the Petrol pump business that happens to be a trendsetter in the State of Gujarat. Today I am running a Retail Outlet of Indian Oil Corporation on National Highway, being a women it added many challenges. The Retail Outlet remains open 24X7, 365 days a year and I resolved to provide better customer experience with every transaction. Being at the helm of operations of the Retail Outlet, it was upon me to decide how I need to organize and manage my team. The team looks up to be able to lead from the front and set the benchmarks of professionalism. Born and brought up in a small town in Surendranagar, Gujarat I later came to Ahmedabad in 1990 for Post Graduate Diploma in Journalism. I did my PG Certification in Banking Management. My family always encouraged me to approach life confidently and achieve my goals independently. I strongly believe that the future belongs to those who believe in the beauty of their dreams. And my dream came true when I got an opportunity to be a Dealer of Indian Oil Corporation Ltd. I always wanted to run my own business someday. I explored multiple options available in the market & that’s when I got to know about Dealership of Indian Oil, I was intrigued by the proposition and immediately applied. As days went by, my excitement of running the Retail Outlet only grew larger. Today the Retail outlet has an Annual Turnover of around 14 Crs. I, together with my empowered staff members, am proudly serving customers with a great experience. I got an opportunity to demonstrate my acumen in the following areas of customer service, retail operations, P&L management.RecognitionsI received recognitions from various sections of Media from time to time. ➢ My business achievements found place in the ‘UDHAMI’ – Successful Women Entrepreneurs of Gujarat, A book of Gujarat Chamber of Commerce & Industries in September 2021. ➢ Featured on Facebook page of Gujarati.news18.com in April 2020. ➢ In March 2020 featured on Digital wall – Humans of Amdavad, the community wall that shares the stories of Moments of Ahmedabad and Inspiring Stories of common man. ➢ In March 2020 had a distinction of getting a cover story on International Women Day on News18 Gujarati TV. ➢ Interviewed by RJ Ekta Sandhir on Instagram, an episode of “Its Woman’s World” ➢ In March 2019 featured on International Women’s Day on GSTV. ➢ Served Doordarshan Ahmedabad and Anchored various Gujarati programs & also as Announcer from 1997-2002.