Fempreneur 2023

Through education, Sahiba has been into Economics and Finance. She started her career back in 2013 as an Associate at the world’s biggest hedge fund, DE Shaw. From here, she moved on to creating a one-of-kind EdTech product which bridged the gap between academia and industry. This venture was backed by IIT Bombay and well-funded by VCs like Matrix Partners. Economic Times recognised this as The Most Promising Startup in 2016. Sahiba exited this venture after a few years and pursued her passion for content. She then consulted with global advertisers and publishers and helped them monetise their content through contextual advertising. This content know-how soon propelled brands to avail her expertise across the board, leading to Walnut Folks Group's birth in 2018. At the Walnut Folks Group, Sahiba has helped over 500 brands with their content & marketing, having created over 1Bn+ content views.Achievements: Walnut Folks Group is a 9-figure revenue agency in less than 4 years. She has created employment opportunities for over 1200 people in her 10+ year career so far whilst always being an equal opportunity employer. She has delivered guest lectures around Content Marketing in 10+ Business Schools. She has been published personally and as an organisation in 200+ offline and online news sites/magazines. Brands like Dabur, ICICI, Kotak, HDFC Life, Godrej Appliances, and Bajaj Finserv are some of the brands Sahiba has personally consulted over this journey.Awards: - Most Promising Startup in 2016 - Best Startup on Campus by ET - Outstanding Leadership Award - TGIM Young Marketer Award (Under 40) Female - Best Large Influencer Marketing Company - Best Use Of Video in Influencer Marketing campaign - Best B2B Campaign by Social Stars 2022