I am the co-founder of Toycra – we are one of the largest kids specialty brands in India with a focus on play based education. Our educational, open-ended brands include Magnatiles, Jarmelo, Fat Brain, Battat, Blue Orange Games to name a few. I work very closely with schools, doctors & parent communities to ensure that our kids interact with quality, safe & durable toys, games and books. I also hold workshops around construction play, messy play and storytelling to promote hands on play-learning. I am also the curator of children’s books at Toycra – it is a personal passion project and we now have one of the deepest, well researched collections. Today, we are present across 300+ retail stores across India and are forging ahead to ensure that every childhood is a one well-played and well-read!